brand.mdby SuperMD

// brand.md

Generate brand guidelines for your AI.

Fill the form. Get a structured brand.md with your colors, fonts, voice, and values — so any LLM stays on brand in every output, every session.

// identity

// brand values

1.
2.
3.

Tip: use "Value — description" format for richer output.

// audience

// colors

// typography

// voice & tone

Comma-separated adjectives that describe your brand voice.

▶Optional (logo usage, imagery)
Drop brand.md into any LLM session before writing copy, building UI, or generating assets — it locks in your colors, fonts, and voice so every output is on-brand from line one.

Preview updates as you type

// what is brand.md

Give your LLM a brand brief it can actually use.

Without a brand.md, every LLM session starts from zero. The model picks generic colors, guesses your tone, and writes copy that sounds like every other company. A brand.md is a single file you drop into context that covers everything: colors, fonts, voice, values, and what to avoid.

It works in Claude, ChatGPT, Cursor, Copilot — anywhere you have a context window. One file, every session, every output stays on brand.

acme.md
# Acme Inc. Brand Guidelines

> Build something great.

## Identity

**Mission**: Help developers ship faster
by removing infrastructure friction.

## Visual Identity

### Color Palette
| Name | Hex | Usage |
|------|-----|-------|
| Primary | `#2563eb` | CTAs, links |
| Text | `#0f172a` | Headings |

### Typography
| Role | Font | Notes |
|------|------|-------|
| Headings | Inter | 600 weight |
| Body | Inter | 400 weight |

## Voice & Tone

**Personality**: Confident · Clear · Direct

### Avoid
- leverage
- synergy
- seamless

// use cases

When does brand.md matter?

Writing brand copy

Copywriting

Drop brand.md before asking an LLM to write landing page copy, email sequences, or social posts. The tone, vocabulary, and personality are locked in — not guessed.

Building UI components

UI building

Pair with style.md for the full picture: brand.md gives the values and voice, style.md gives the exact design tokens. Together they give your AI a complete brand brief.

Consistent multi-session projects

Long projects

Context windows reset between sessions. brand.md persists your brand identity so every session — whether writing, designing, or coding — starts from the same foundation.

Team-wide AI workflows

Teams

When multiple people in your team use AI, brand.md standardizes the output. Everyone references the same file — no more off-brand copy or inconsistent design decisions.

// faq

Frequently asked questions

What's the difference between brand.md and style.md?

style.md extracts visual design tokens (exact hex values, font names, radii) from a live website's CSS. brand.md is a hand-crafted document covering your brand identity, values, voice, and messaging guidelines — the strategic layer style.md can't extract automatically.

How is brand.md different from a traditional brand guide?

Traditional brand guides are long PDF documents designed for humans. brand.md is optimized for LLMs — concise, structured, and short enough to fit comfortably in a context window. Every section is written so a model can parse and apply it, not just read it.

Where should I put the file?

In your repo root alongside CLAUDE.md or AGENTS.md, or in a /brand directory. Reference it in your first prompt: 'See acme.md for brand context before writing any copy or building any UI.'

Can I combine brand.md with style.md?

Yes — that's the ideal setup. Use style.md to capture the exact visual tokens (colors, fonts, radii) from your site and brand.md for the identity, values, and voice. Pass both files as context for any UI or copy task.